press
Media Contact:
Charles Oliva
Vindigo Studios
pr@vindigo.com
Advertisers Capitalize on the Power of Vindigo 2.0 to reach "On-the-Go"
Consumers
Moët & Chandon, Perrier, General Motors and Avis Tap Vindigo for
Contextual Ads
NEW YORK, April. 14, 2003 - Handheld device users
are a sweet spot for advertisers seeking to drive results and increase brand
awareness. Vindigo, a leading developer and publisher of consumer services
for wireless phones and handheld devices, today announced results of several
recent advertising campaigns with leading beverage and automotive companies
that capitalized on the power of mobile advertising using Vindigo 2.0.
Vindigo's mobile service is an ideal platform for reaching specific customers
because it lets advertisers target users by context and demographic. Moët
& Chandon, Perrier, General Motors and Avis all utilized Vindigo to extend
traditional print and broadcast advertising campaigns to reach customers
"on-the-go," looking for related services in Vindigo 2.0. The result was
significantly higher response rates than online and other mobile advertising
mediums.
Vindigo 2.0 offers local entertainment information including movie reviews
and show times, restaurant reviews, bar and shop locations, and museum and
live music offerings. The service allows advertisers to target customers
by information channel, such as restaurants or movies, or by location -
Vindigo 2.0 is available in over 60 U.S. markets and London.
A recent Perrier campaign, conducted during Fashion Week in New York City,
was used to promote the product as well as the company's Fashion Week VIP
sweepstakes. When a Vindigo user searched for restaurants, bars or cultural
events, they were likely to see ads for Perrier. Over eight percent of Vindigo
users who viewed the Perrier ads opted to have product and sweepstakes information
e-mailed to them.
Moët & Chandon turned to Vindigo for a campaign targeting affluent
trendsetters in urban markets from New York City and Miami to Los Angeles
and San Francisco. Vindigo linked Moët & Chandon ads with top restaurants,
gourmet shops and arts and cultural events. The campaign helped the company
capture thousands of qualified leads, with over seven percent of Vindigo
users who saw the ads opting to have product information sent via e-mail.
"Vindigo's ad model allows advertisers to reach consumers when they are
in the street, planning a purchase - a time and place where they can act
on an advertiser's message immediately," said Jason Devitt, chief executive
officer of Vindigo.
Automotive companies also achieved noteworthy success with mobile advertising
campaigns on Vindigo 2.0. General Motors capitalized on Vindigo's ability
to reach a targeted audience in order to generate buzz around the 50th anniversary
of its iconic Corvette. Advertisements featured images of Corvettes and
allowed users to add reminders about anniversary events to their PDA calendar.
The campaign was so successful, General Motors recently renewed with Vindigo
- this time to promote its Saab brand.
Avis used Vindigo to reach business travelers - a significant segment of
Vindigo subscribers. Vindigo aligned Avis ads with key categories in the
Services channel including Car Rentals, Gas Stations and Parking Garages.
Over 11 percent of users who saw the Avis ads opted to have a coupon and
detailed information sent via e-mail, resulting in thousands of qualified
leads for the company.
About Vindigo
Vindigo, Inc. is a leading developer and publisher of consumer services
for wireless phones and handheld devices. Vindigo's proprietary technology
and network of content partners enable it to offer compelling applications
on every major mobile platform including BREW™, Java, Palm Powered™
and Pocket PC devices. Vindigo lets people to explore, enjoy, and connect
to the world around them. More information can be found at www.vindigo.com.
All names may be the trademarks of their respective
companies.
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