press
Media Contact:
Charles Oliva
Vindigo Studios
pr@vindigo.com
Christine Mohan
The New York Times Company
212-556-7078
mohan@NYTimes.com
Jeffrey Nelson
Verizon Wireless
908-306-4824
Jeffrey.Nelson@verizonwireless.com
NYTIMES.COM LAUNCHES PAID MOBILE NEWS SERVICE WITH VINDIGO STUDIOS AND VERIZON
WIRELESS
Vindigo Brings New York Times News, Reviews and Photos to Verizon Wireless
Get It NowSM Customers
NEW YORK, Oct. 16, 2003 - NYTimes.com today announced
that it is partnering with Vindigo Studios, one of the best-known developers
and publishers of consumer information and entertainment applications for
mobile devices, to launch NYTimes.com Mobile News with Verizon Wireless,
the nation's largest wireless service provider.
The new subscription service, priced at $3.75 monthly access, is available
to Verizon Wireless customers with select Get It NowSM-capable phones. These
customers can now download The New York Times's award-winning news coverage
in an easy-to-read format, to read on their phones via a fast and flexible
interface. Updated hourly, NYTimes.com Mobile News provides full text of
most of each day's newspaper, including:
- - Top headlines
- - Business news
- - National and international news
- - Technology news
- - Movie reviews
- - Sports updates
- - Editorial and op-ed columns
- - Photo galleries depicting the day's top stories
Subscribers can also e-mail articles to friends and download New York Times
color photos to use as wallpaper on their phones. An overview and instructions
on how to download the application are available at www.nytimes.com/nytmobile.
"Our application's format and speed make it possible to read full-length news
articles on a phone," said Jason Devitt, chief executive officer of Vindigo
Studios. "We were selected to bring The New York Times's content to next-generation
phones as a result of our proprietary technology, which will allow us to launch
NYTimes.com Mobile News on multiple models of phones simultaneously."
"We are pleased to expand our long-term partnership with Vindigo Studios to
offer our high-quality news and analysis to Verizon Get It Now customers,"
said Ira Silberstein, director of business development, New York Times Digital.
"We know there is a demand from our readers to access NYTimes.com on the go,
and we are committed to providing New York Times content in whatever platform
our readers want to access it."
NYTimes.com Mobile News is currently available to Verizon Wireless customers
on select LG and Audiovox mobile phones and will soon be accessible through
select Samsung and Motorola models. Verizon Wireless customers can download
a free one-day trial of NYTimes.com Mobile News by going to the "Download
Shop" on their handsets, selecting the getGOING category, then selecting "The
New York Times" option.
"We are excited to offer our growing number of Get It Now customers premium
content from one of the world's leading news sources," said Jim Straight,
vice president of wireless data and multimedia services, Verizon Wireless.
"Our distribution arrangement with Vindigo and NYTimes.com expands our growing
list of brand-name content and helps us to provide up-to-the-minute news and
information to our mobile customers."
New York Times Digital has partnered with Vindigo since March 2000 to provide
PDA users with restaurant, nightlife and film reviews from NYTimes.com and
Boston.com. NYTimes.com Mobile News is the latest offering in the Web site's
premium suite that includes Times News Tracker, a highly customizable e-mail
notification service; Premium Crosswords, the exclusive online source for
the daily Times crossword and 2,000 archived crosswords; and paid archives
of articles more than seven days old.
About New York Times Digital
New York Times Digital is the digital business unit of The New York Times
Company (NYSE: NYT) and includes market leaders NYTimes.com and Boston.com,
and an archive distribution business. NYTD's mission is to provide a high-quality,
worldwide online audience with trusted editorial content from The New York
Times and The Boston Globe.
About Vindigo Studios
Vindigo Studios is one of the best-known developers and publishers of consumer
information and entertainment applications for mobile devices in the U.S.
Vindigo Studio's proprietary technology and network of content partners
power compelling applications on every major mobile platform including BREW™,
Java, Palm Powered™, and Pocket PC devices. Vindigo Studios enables people
to explore, enjoy, and connect to the world around them. More information
can be found at www.vindigostudios.com.
About Verizon Wireless
Verizon Wireless is the nation's leading provider of wireless communications.
The company has the largest nationwide wireless voice and data network and
34.6 million customers. Headquartered in Bedminster, NJ, Verizon Wireless
is a joint venture of Verizon Communications (NYSE:VZ) and Vodafone (NYSE
and LSE: VOD). Find more information on the Web at www.verizonwireless.com.
About Get It NowSM
Get It Now from Verizon Wireless puts a virtual software store inside a wireless
phone. Customers with Get It Now-capable phones can download applications
over the air and purchase them from their phones. getTXT, getIM and getEMAIL
help customers stay in touch and communicate with others. getGAMES keeps customers
entertained, while getGOING applications, made for today's mobile lifestyle,
offers restaurant location services with maps, directions and more. View and
share digital photos with getPIX, check out Web cams with getFLIX or identify
incoming callers by assigning a unique ring with getTONES. getALERTS keeps
customers informed while getBROWSING lets them access the Web from their wireless
phone.
###
Vindigo is a registered trademark
of Vindigo, Inc.
All names may be the trademarks of their respective companies.
