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Media Contact:
Charles Oliva
Vindigo Studios
pr@vindigo.com

Jerry Thomas
director of media relations
U.S. Cellular
773/399-7002 or 847/845-8627
jerry.thomas@uscellular.com


U.S. Cellular & Vindigo Studios partner to develop and provide popular entertainment applications


Wireless Service Provider To Offer More Award-Winning Choices For Customers


NEW YORK, Oct. 17, 2003 - Vindigo Studios, one of the best-known developers and publishers of consumer applications for mobile phones, today announced the availability of several popular entertainment applications for U.S. Cellular customers. The easy-to-use applications by Vindigo include Vindigo® city guide, MovieGoer™, MapQuest Mobile, powered by Vindigo™, NYTimes.com Mobile News, powered by Vindigo, and the newly developed and exclusive application for U.S. Cellular - MetroMix, powered by Vindigo - based on the Tribune Interactive city guide.

Through U.S. Cellular's recently launched next generation wireless data service, easyedgeSM, U.S. Cellular customers will have instant access to extensive local and entertainment information - with the convenience of their mobile phones.

"We selected Vindigo Studios as a partner to develop Metromix for us because of their excellent skills to develop applications with a superb user experience," said Len Landi, U.S. Cellular director of business development and strategic planning for wireless data. "Vindigo Studios has created an exciting and useful application that our customers will certainly value."

Exclusive to U.S. Cellular customers for six months, Vindigo Studios adapted and developed MetroMix Mobile, Chicago's award-winning city guide that offers Chicagoans a complete menu of weekly entertainment and events, nightlife and dining options at the touch of a button.

Landi added that U.S. Cellular will continue to develop more exclusive and unique applications to create additional value and experiences for its customers.

"We are excited to partner with U.S. Cellular. Their focus on customer service is in line with our company philosophy in developing our products," said Jason Devitt, chief executive officer of Vindigo Studios. "We work hard to understand how consumers use mobile Internet services and build easy-to-use and high-speed products that provide a superior user experience."

Through applications, such as Vindigo city guide, MovieGoer, MapQuest Mobile, and NYTimes.com Mobile News, Vindigo Studios offers real-time updates and unlimited access to local information, including dining, movie show times, everyday services, and interactive full color maps. To date, more than one million consumers have downloaded a Vindigo Studios product.

About U.S. Cellular
U.S. Cellular Corporation, the nation's eighth largest wireless service carrier, provides wireless service to more than 4.3 million customers in 152 markets throughout 26 states. The twenty-year-old, Chicago-based company operates on a customer satisfaction strategy, meeting customers' needs by providing a comprehensive range of wireless products and services, superior customer support, a high-quality network and targeted community outreach activities. U.S. Cellular is listed and traded as USM on the American Stock Exchange. For more information on U.S. Cellular, visit www.uscellular.com.

About Vindigo Studios
Vindigo Studios is one of the best-known developers and publishers of consumer information and entertainment applications for mobile devices in the U.S. Vindigo Studio's proprietary technology and network of content partners power compelling applications on every major mobile platform including BREW™, Java, Palm Powered™, and Pocket PC devices. Vindigo Studios enables people to explore, enjoy, and connect to the world around them. More information can be found at www.vindigostudios.com.

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