press
Media Contacts:
Erica Lorraine Scheidt
Alta PR, for Vindigo Studios
415-503-3926
erica@altapr.com
Danielle Perry
AT&T Wireless
201-576-7707
Danielle.perry@attws.com
AT&T Wireless Launches MapQuest Mobile
Vindigo Studios Delivers MapQuest's Leading Maps and Directions to AT&T
Wireless mMode™ Subscribers
Atlanta, GA - March 22, 2004 - At CTIA, Vindigo Studios, one of
the best-known developers and publishers of consumer applications for mobile
devices, and AT&T Wireless today announced the launch of MapQuest® Mobile,
powered by Vindigo. This premium service, which offers MapQuest maps and
directions, is now available to AT&T Wireless mMode™ subscribers.
"MapQuest Mobile is a welcomed addition to our portfolio of travel services
on mMode because, as our customers might say, they'd be literally lost without
it," said Sam Hall, vice president of mMode services at AT&T Wireless. "With
mMode and MapQuest, customers can empty their cluttered glove boxes, full
of outdated maps, and rely on a pocket-sized phone that's completely portable."
MapQuest Mobile, powered by Vindigo, offers coast-to-coast coverage from
the leading online map and directions provider. Mobile users can quickly
find their way with full-color, interactive maps that pan and zoom. Step-by-step
driving directions are available and displayed in an easy-to-read format.
Once downloaded, directions can be conveniently saved on the phone. Customers
can also save favorites and recent addresses and calculate reverse directions.
"We are pleased to extend MapQuest's convenience and ease of use to AT&T
Wireless mMode subscribers," said Tommy McGloin Senior Vice President and
General Manager of MapQuest. "With just a few clicks, mMode subscribers
can find where they need to go and get on with their mobile lifestyle."
AT&T Wireless customers with mMode-capable phones can access MapQuest Mobile
for an additional $3.99 per month. A 3-day free trial is also available.
Additional information about mMode can be found at www.attwireless.com/mmode.
Vindigo Studios develops mobile software to entertain and inform wireless
subscribers. Also available through AT&T Wireless' mMode is Vindigo, the
popular city guide that offers extensive entertainment options, including
restaurant reviews, shopping, bars, museums and everyday services, such
as locations of the closest ATMs, and gas stations.
About Vindigo Studios
Vindigo Studios is one of the best-known publishers and developers of consumer
information and entertainment applications for mobile devices. Vindigo Studios'
proprietary technology and network of content partners power compelling
applications on every major wireless carrier in the U.S. More than two million
consumers have downloaded a Vindigo Studios application; Deloitte and Touche
recently recognized the company as a "Rising Star" for its rapid revenue
growth. More information can be found at www.vindigostudios.com.
About MapQuest
MapQuest, a wholly owned subsidiary of America Online, Inc. and based in
Denver, CO and Mountville, PA, has three business segments: MapQuest.com,
MapQuest Business Solutions and MapQuest Mapping Services. Ranked within
the top 10 most powerful U.S. brands on the Internet by NetRatings and as
the number one mapping site and number one travel site by comScore Networks,
MapQuest.com is the world's leader in online interactive location-based
services with more than 30 million visitors every month. MapQuest Business
Solutions is the preferred provider of a full range of mapping, routing,
and location-enabled software solutions to more than 1,400 leading businesses
across key categories including retail, healthcare, financial, real estate,
travel, and automotive. MapQuest Mapping Services is the world's leading
provider of custom-mapping content and map-product development for publishers
and corporations, producing more than 1.5 billion pages of printed maps
every year.
About AT&T Wireless
AT&T Wireless (NYSE: AWE) is the second-largest wireless carrier, based
on revenues, in the United States. With 21.980 million subscribers as of
December 31, 2003, and revenues of more than $16.6 billion over the past
four quarters, AT&T Wireless delivers advanced high-quality mobile wireless
communications services, voice and data, to businesses and consumers, in
the U.S. and internationally. For more information, please visit us at www.attwireless.com.
This press release contains "forward-looking statements" which are based
on management's beliefs as well as on a number of assumptions concerning
future events made by management with information that is currently available
to management. Forward-looking statements may include, without limitation,
management's expectations regarding: our future financial and operating
performance and financial condition, including the company's outlook for
the fiscal year 2004 and subsequent periods; our plans to evaluate strategic
alternatives and the outcome of that evaluation; subscriber growth; industry
conditions; the strength of our balance sheet; our liquidity and needs for
additional financing; and our ability to increase revenue, margins and operating
free cash flow.
Readers are cautioned not to put undue reliance on such forward-looking
statements, which are not a guarantee of performance and are subject to
a number of uncertainties and other factors, many of which are outside AT&T
Wireless' control, that could cause actual results to differ materially
from such statements. Without limitation these factors include: the risks
associated with the implementation of our technology migration strategy,
our plans to evaluate strategic alternatives, our ability to continue to
reduce costs and increase the efficiency of our distribution channels, the
potential competitive impacts of industry consolidation or alternative technologies,
potential impacts on revenue and ARPU from competitive pricing and slowing
penetration in the wireless industry, the effects of vigorous competition
in the markets in which we operate, the risk of decreased consumer spending
due to softening economic conditions, acts of terrorism, and consumer response
to new service offerings.
For a more detailed description of the factors that could cause such a difference,
please see AT&T Wireless' filings with the Securities and Exchange Commission,
including the information under the heading "Additional Factors That May
Affect Our Business, Future Operating Results and Financial Condition" and
"Forward Looking Statements" in its quarterly report on Form 10-Q filed
on November 14, 2003.
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Vindigo is a registered trademark
of Vindigo, Inc.
All names may be the trademarks of their respective companies.
