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Media Contact:
Chris Clark
Alta Public Relations for Vindigo Studios
415-503-3925
chris@altapr.com
DRIVERS PUT THE PEDAL TO THE METAL WITH VINDIGO TRAFFIC™
New Traffic Service Delivers Customized Traffic Information, Alerts and Color Maps Directly to Mobile Phone
New York, NY - August 23, 2004 - Vindigo Studios, one of the best-known publishers of consumer applications for mobile devices, today announced the launch of Vindigo Traffic™, a personalized traffic service for wireless subscribers provided by ATX, one of the largest providers of telematic services for the automotive industry.
Vindigo Traffic's fully customizable service includes automated text alerts and continuously updated information. The subscription service also features estimated wait time for traffic jams and interactive color maps with flags marking delays caused by construction or accidents.
"When you're mobile, it's critical to have up-to-the-minute traffic information," said Jason Devitt, chief executive officer of Vindigo Studios. "And it's not always convenient to wait for the next traffic report. Like our other products, Vindigo Traffic provides all the information that people need, when they need it. In this case, it's before they start to commute or even when they're stuck in traffic."
Unlike its competitors, Vindigo Traffic offers an automatic text alert functionality. Subscribers can set the service to notify them via SMS with real-time information on traffic delays depending on their individual preferences. These options include designated routes, time of day, and three levels of alerts. Messages provide the cause and length of delays.
"The ability to deliver timely traffic alerts is crucial," emphasized Ron West, vice president of sales and marketing, ATX. "ATX has several years' experience delivering real-time traffic reports to vehicles and drivers, and particularly value alerts, which help most when the unexpected happens and informs commuters of only what impacts them. The result is personalized, actionable information - in advance."
For more
information and instructions on how to download Vindigo Traffic onto mobile
phones, visit www.vindigo.com/traffic.
About
ATX
Based in the
Dallas-Fort Worth, Texas, area and Düsseldorf, Germany, ATX Technologies
is the world's second largest provider of telematics services for the
automobile industry, serving both North America and Europe. ATX telematics
services are designed to provide enhanced safety, security and driving
convenience to vehicle owners. ATX also provides telematics services designed
to help automobile manufacturers and their affiliated dealerships to use
telematics data to reduce costs, enhance vehicle servicing, and more closely
manage customer relationships. ATX services are provided to vehicle owners
through the brand names of its customers -- Mercedes-Benz, BMW, Maybach,
and Rolls-Royce Motor Cars. For more information, visit www.axtg.com.
About
Vindigo Studios
Vindigo Studios
is one of the best-known publishers and developers of consumer information
and entertainment applications for mobile devices. Vindigo Studios' proprietary
technology and network of content partners power compelling applications
on every major wireless carrier in the U.S. More than two million consumers
have downloaded a Vindigo Studios application; Deloitte and Touche recently
recognized the company as a "Rising Star" for its rapid revenue growth.
More information can be found at
www.vindigostudios.com.
