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VINDIGO BUILDS MOBILE MARKETING TEAM
Industry Veteran, Bobbie Halfin, Joins Leading Mobile Publisher
NEW YORK - November 30, 2004 - Vindigo, one of the best-known publishers of consumer applications for mobile devices, today announced the appointment of Bobbie Halfin as director of wireless advertising sales. In this position, Ms. Halfin will work with top brands to help them execute innovative mobile marketing campaigns. With 26 years experience, Ms. Halfin's career has encompassed traditional and interactive media companies and both mature and emerging businesses.
"Bobbie's expertise will be a tremendous asset to Vindigo," said Carrie Himelfarb, vice president of sales, Vindigo. "Vindigo is a leader in mobile marketing, and as we continue to grow our client base and create and execute new programs, we know that Bobbie's contributions will enhance our future success."
Ms. Halfin joins Vindigo most recently from Eyeblaster where, as vice president of business development, she reshaped the company's sales strategy and initiated product development efforts in addition to managing the sales and business development teams. Previously, Ms. Halfin served as managing director of sales and marketing at Meredith Interactive, a division of Meredith Corporation, where she led the development of Meredith Interactive's in-house sales team and developed strategies for sponsorships and online custom publishing. While at Meredith, she also served as a member of Doubleclick DART Advisory board.
"The mobile platform has created a huge new opportunity in advertising," said Halfin. "Vindigo is an innovator and has emerged as a clear leader in this new industry, and I'm thrilled to be a part of a dynamic and creative sales team."
As president of Winstar Interactive, a division of Winstar Communications, Ms. Halfin recruited a client roster of premier brands, including Bloomberg, the PGA Tour, and Seventeen Magazine, establishing the interactive division as a premier revenue development company for branded web publishers. She has also served on the board of directors of the IAB and other industry organizations and writes a monthly column for ClickZ.com online newsletter. Halfin holds Bachelor of Arts from Brandeis University.
About Vindigo Vindigo is one of the best-known publishers and developers of consumer applications for mobile devices. Vindigo's proprietary technology and network of content partners power compelling applications on every major wireless carrier in the U.S. More than three million consumers have downloaded a Vindigo application. Vindigo is a wholly owned subsidiary of For-Side.com, one of the largest mobile Internet companies in the world. More information can be found at www.vindigo.com.
Vindigo is a registered trademark of Vindigo Studios, Inc. All other names may be the trademarks of their respective companies.
